Real Good Coffee
Brand identity from launch - logo, packaging, e-commerce, and expansion.
//See project→BRAND IDENTITY
A visual language for the brand, not just a logo on a page.
[ WHAT IT IS ]
Brand identity work covers the logo, visual identity, type and colour direction, and a usage guideline document. It's the foundational framework every other piece of marketing reads against - get it wrong and every campaign fights uphill; get it right and everything compounds.
The work is one-off, not retainer-based. We scope it per brand because the depth varies - a category-leading streetwear brand needs more framework than a local coffee shop. The starting price reflects the minimum credible work; the actual quote depends on scope.
[ WHO IT’S FOR ]
Independent brands at one of two moments - launching for the first time, or rebranding after outgrowing the original identity. Strongest fit when the brand has a clear point of view and a real audience already, even if small.
[ HOW WE APPROACH IT ]
The framework we run, every time, regardless of tier.
- 01
Diagnose the brand
Workshops, interviews, audit of current materials, competitor and category analysis. We don't design until we understand what we're designing for.
- 02
Define the territory
Strategic positioning statement, audience personas, brand attributes, tone of voice. The design follows the strategy, not the other way round.
- 03
Design the identity
Logo, visual language, typography, colour palette, photography direction. Usually 2-3 directions presented, then a single direction refined through revisions.
- 04
Build the guidelines
A document your team and any future agency can work from - covering logo usage, type hierarchy, colour rules, photographic direction, voice examples, and applications across formats.
- 05
Hand over
Final files in all required formats, a guidelines PDF, source files where requested. Your brand from there on - not a Phase Two-shaped version of it.
[ RELATED WORK ]
Where this comes alive.
[ WHAT IT COSTS ]
Brand identity projects are sold as one-off engagements with a starting price reflecting the minimum credible scope. Final quote depends on the number of touchpoints, depth of guideline, and level of strategic research. Not included in any retainer tier - often the gateway into a longer retainer relationship afterwards. The full pricing list shows the starting figure.
//Get the full pricing list→[ FAQ ]
Questions we get asked.
If this is what you need,
let’s talk.
Brand identity that earns its place at the foundation of everything else.