HERA Clothing
Documentary capture at HYROX Birmingham.
//See project→CONTENT PRODUCTION
Video and brand content that carries real emotion - captured with the precision of a produced shoot.
[ WHAT IT IS ]
Content Production is the broad category covering video and photography produced for social, paid, and brand campaigns. We split it into two production tiers: low-production for event and documentary work, high-production for considered brand and campaign work.
Low-production work captures real moments - events, launches, behind-the-scenes - with the precision of a produced shoot. High-production work is the opposite: full pre-production, talent, lighting setups, post-production polish. Both are real disciplines; the choice depends on what the content needs to do.
[ WHO IT’S FOR ]
Independent brands ready to invest in proper content rather than smartphone footage. Strongest fit for brands with events, launches, or campaigns coming up - and for brands whose category demands premium visual standards (streetwear, lifestyle, coffee, fitness).
[ HOW WE APPROACH IT ]
The framework we run, every time, regardless of tier.
- 01
Brief properly
Every shoot starts with a brief that names the audience, the moment, and the deliverables. If we don't know what the content needs to do, we won't shoot it.
- 02
Choose the right production tier
Low-production where the moment is the story. High-production where the brand world is the story. Getting this wrong wastes everyone's time and money.
- 03
Shoot with intent
Specific shot lists for specific deliverables - not 'shoot everything and figure it out later'. Every minute on set has a purpose.
- 04
Edit for distribution
Cuts for the platforms the content will live on. A 60-second hero edit, 30-second cutdowns, 15-second hooks, 9:16 verticals - built from one shoot, not re-shot for each format.
- 05
Deliver organised
Final files named, categorised, delivered cleanly. Master files, social cuts, raw selects when needed. You can find what you need 18 months later without us in the loop.
[ RELATED WORK ]
Where this comes alive.
The Body Box
HYROX event content - high-energy video and single-frame stills.
//See project→Real Good Coffee
Brand and product content across launch and expansion.
//See project→Dreamhack Birmingham
Event coverage at Europe's biggest gaming festival - highlight reel, brand interviews, stills.
//See project→[ WHAT IT COSTS ]
Two production tiers - low-production at a day rate for event and documentary work, high-production quoted individually for considered brand work. Photography day rate sits separately and is often layered with low-production video on the same shoot day to make the day go further. The full pricing list shows day rates and project minimums.
//Get the full pricing list→[ FAQ ]
Questions we get asked.
If this is what you need,
let’s talk.
Content production that matches the ambition of the brand it's built for.