GOOGLE ADS
Search advertising that captures intent at the moment a buyer is looking.
[ WHAT IT IS ]
Google Ads is paid advertising across Google's network - primarily Search, with Shopping and Performance Max where they fit. We handle keyword research, campaign structure, ad copy, bidding strategy, conversion tracking, and ongoing optimisation.
The discipline is different to Meta. Meta builds demand; Google captures it. The work is more architectural - campaign structure, match types, negative keywords, conversion paths. Done well, it produces some of the most efficient CAC available to an independent brand.
[ WHO IT’S FOR ]
Independent brands in categories where the audience actively searches for what they sell - specialty coffee equipment, fitness gear, lifestyle brands with distinctive product names, and businesses with local intent. Less suited to pure-discovery brands where buyers don't yet know they want the product.
[ HOW WE APPROACH IT ]
The framework we run, every time, regardless of tier.
- 01
Map the search landscape
Keyword research, competitor analysis, search intent classification. We build the keyword map before we build the campaigns.
- 02
Structure for control
Tight ad groups, deliberate match types, exhaustive negative keyword lists. Most accounts we audit are bleeding budget on irrelevant queries - we fix that first.
- 03
Write ad copy that earns the click
Headlines that match the search query, descriptions that pre-qualify, callout extensions that surface trust signals.
- 04
Measure what matters
Conversion tracking set up properly, attribution models chosen deliberately, reporting on outcomes - not click-through rates.
- 05
Iterate weekly
Weekly bid adjustments, search query mining, ad copy testing. The account compounds - month three is better than month one because we've learned.
[ WHAT IT COSTS ]
Google Ads runs alongside Meta in the Momentum retainer. Available standalone for brands not yet on a retainer, with a discounted combined rate when paired with SEO - they work better together than apart. The full pricing list shows the management fee, ad-spend thresholds, and the SEO-bundled rate.
//Get the full pricing list→[ FAQ ]
Questions we get asked.
If this is what you need,
let’s talk.
Google Ads that captures intent without burning budget on the wrong queries.