HERA Clothing
Event content captured at HYROX Birmingham, distributed across paid social.
//See project→META ADS
Paid performance across Facebook and Instagram, built around the creative - not the spend.
[ WHAT IT IS ]
Meta Ads is paid advertising across Facebook and Instagram. We handle the strategy, creative briefing, campaign setup, audience targeting, ongoing optimisation, and reporting. You retain the ad account; we run it.
The work is creative-led. Most underperforming Meta Ads accounts have the same problem - the creative is forgettable. We build campaigns the way a director builds a scene: with a specific emotional outcome in mind, then the targeting wraps around it.
[ WHO IT’S FOR ]
Independent brands with a working product and a real budget to invest in paid social. Strongest fit for streetwear, lifestyle, gym, and specialty coffee brands where the audience lives on Instagram and the visual language matters as much as the offer.
[ HOW WE APPROACH IT ]
The framework we run, every time, regardless of tier.
- 01
Diagnose before targeting
Most accounts inherit account structures that worked for a previous goal. We audit the account, the creative library, and the offer architecture before touching anything.
- 02
Brief the creative properly
Every campaign starts with a creative brief that names the audience, the moment of attention, and the action it should produce. The brief leads, the targeting follows.
- 03
Build audiences deliberately
Lookalikes, interest stacks, retargeting layers, exclusion lists. Each audience answers a specific question about who and when.
- 04
Optimise on signal, not noise
Daily account-level monitoring, weekly creative refresh cadence, monthly strategic review. We optimise on conversion signal - not clicks, not impressions.
- 05
Report on what changed
Monthly reports name the decisions we made, the results they produced, and what we're changing next. No vanity metrics.
[ RELATED WORK ]
Where this comes alive.
[ WHAT IT COSTS ]
Meta Ads is included as the paid channel in the Exposure retainer, and runs alongside Google Ads in higher tiers. Available standalone for brands not yet on a retainer. The full pricing list breaks down management fees, minimum ad-spend thresholds, and how fees scale with spend.
//Get the full pricing list→[ FAQ ]
Questions we get asked.
If this is what you need,
let’s talk.
Meta Ads done with creative care, not just spend management.