HERA Clothing
Event content captured at HYROX, distributed across Instagram and TikTok.
//See project→SOCIAL MEDIA
Social media managed like a creative channel, not a posting calendar.
[ WHAT IT IS ]
Social Media Management covers strategy, content planning, copywriting, scheduling, optimisation, and reporting across two or three managed platforms. The platforms most independent brands prioritise are Instagram, TikTok, and LinkedIn - we work where your audience actually is, not everywhere by default.
Video production sits adjacent to this and is quoted per project - we don't bundle production into the management fee because the cost varies dramatically by shoot complexity. Most clients run social management plus a content session per month, either standalone or inside a retainer.
[ WHO IT’S FOR ]
Independent brands with an established visual identity and at least some existing content to work from. Best fit for streetwear, lifestyle, gym, and coffee brands where the visual world matters as much as the offer. Less suited to brands still figuring out what they look like.
[ HOW WE APPROACH IT ]
The framework we run, every time, regardless of tier.
- 01
Platform strategy
Which platforms, in what order, with what proportion of effort. Most brands try to be everywhere and end up nowhere - we pick the two that matter and ignore the rest.
- 02
Content plan
Monthly content plan built around campaigns, drops, and evergreen pillars. Each post has a job - awareness, engagement, conversion, or community.
- 03
Copywriting that sounds like the brand
Captions, hooks, calls to action. Written in your voice, not generic agency-speak. If it sounds like every other brand, we've done it wrong.
- 04
Scheduling and posting
Posts queued, timed for when your audience is actually online, monitored for early performance. Adjustments made in real time when needed.
- 05
Monthly performance review
What worked, what didn't, what we're doing differently next month. Reach and impressions are inputs - saves, shares, and conversions are outcomes.
[ RELATED WORK ]
Where this comes alive.
Real Good Coffee
Brand-led social presence built from product launch through expansion.
//See project→Dreamhack Birmingham
Event coverage at Europe's biggest gaming festival - highlight reel, brand interviews, stills.
//See project→[ WHAT IT COSTS ]
Standalone Social Media Management covers two to three platforms. Included with reduced scope in all three retainer tiers. Video production for social is quoted per project - see Content Production. The full pricing list shows the standalone monthly rate.
//Get the full pricing list→[ FAQ ]
Questions we get asked.
If this is what you need,
let’s talk.
Social media managed by people who understand the platforms, not just post to them.